BWEEMS

After outgrowing their starter logo and gaining funding, BWEENS needed an overhaul that highlighted the voice, communication, and educational characteristics of the non-profit while staying true to its original roots. I completed a refresh of their logo, created a brighter color palette, then produced an icon set that reflected each sector of the organization. Now when there's an event for one subject, it has a color, icon, and layout to help highlight it without separating it entirely from the brand. The gradient blobs can be stretched and placed anywhere on their assets.