Industry Columns

Service(s): Illustration and Consulting

When Red Ventures opened it’s fourth building, believe me, it was a BIG deal. It came complete with an atrium, cafeteria with a coffee station, lunch seating, 5 story corporate tower, learning facilities, UN style seating area, and an open area we called The Arena. In the middle of the atrium, there stood 9 two-story tall columns. When it was time for the 2019 Culture Fest, we wanted to use these columns as a way to brand for the big event.

No items found.

Consulting & Illustration

Cost vs. Impact

My concern was how much of our budget would be impacted by this install. What good was it to wrap 9 columns in something cool if it was only going to stay up for a week tops? I proposed a solution that gave the environment installations longevity and allowed our talented designers to show off their skills. After measuring each column for specs, I brought together our top designers from each industry group and scheduled a kick-off meeting to get the project rolling.

At this moment at RV, our businesses were compiled into 9 different industry groups. Tech, Education, Travel, People Operations, Entertainment, Social Impact, Ignite, Home, and Health. Each designer was assigned a group based on what team their day-to-day operations took place in. 

The designers had complete creative freedom as long as the delivered illustration reflected their respective industry. This resulted in 9 very different approaches to design and illustration styles, adding diversity to the atrium.

The List of Bad Asses

  • Ashley Cook, Digital Designer
  • Lauren Kerwell, Design Director
  • Emily Sui, UI Designer
  • Naomi Antonino, Associate Web Designer
  • Adam Iscrupe, Senior Product Designer
  • Ricky Carlton, Senior Digital Designer
  • Jet French, Lead Digital Designer
  • Chelsea Mister, Digital Designer

Click or Tap images to enlarge.
No items found.

Click or Tap images to enlarge.
No items found.

Click or Tap images to enlarge.
No items found.

more projects

Want to see more?

project intake form

Ready to take the next step with me?