New Balance & espnW

Services(s): Event Branding

True to Size brought together a team to collaborate with New Balance at the espnW Summit in Ojai Valley Inn, Ojai, CA. We designed an installation and photo booth for the attendees, which included decision-makers, athletes, and influencers. Our installation offered swag items and an opportunity to take a picture at our booth featuring the US Open champion Coco Gauf and American track and field athlete Sydney McLaughlin-Levrone.

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Indoor Installation

Latest Looks & Well Wishes

The locker-shaped installation featured some of the latest looks of New Balance 2024 and served hundreds of women in sports during the 5-day summit. We also provided a letter station to send best wishes and congratulations to Coco and Syd, as well as a massage station to help attendees relieve their stress throughout the day.

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Outdoor Installation

Priceless Photo Ops

The outside installation served as a photo booth for attendees, featuring a true-to-size print of the champ herself, Coco.

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